Social media
The professional writer specialized in Social Media (Communication Analyst or Social Media Analyst) is responsible for creating engaging and strategic content that captures the public's attention on various digital platforms. He combines creative writing skills with a deep understanding of market trends and consumer behavior.
Additionally, this professional uses SEO techniques and data analysis to optimize the reach and effectiveness of posts, ensuring that the brand’s message resonates with its target audience. With an adaptable approach, the Social Media Writer is essential to building and maintaining a brand’s online presence.
beyond the text
The role of Social Media involves much more than just writing and posting.
1
Planning, strategy and editorials
2
Alignment with the organization's objectives
3
Multiplatform management
4
Brand tone of voice and speech adaptability
5
Agility, updating and trend monitoring
6
Measurement and Reports
campaigns, copy and partnerships
Topics: Sales campaigns; copywriting; sponsorship deliveries; collab content; partnerships with creators.
institutional communication
Topics: Interaction and relationship with communities; video scripting; application of trends in the context of the brand.
Community, Entertainment
and Trends
Topics: Relationship and interaction with communities; video scripting (vertical and YouTube); application of trends in the context of the brand.
